Study: During coronavirus pandemic, American consumers turn to CBD for stress relief, wellness

By Laura Drotleff

In a year of a deadly pandemic and a historic presidential election, it shouldn’t surprise anyone that anxiety levels are sky high among American consumers.

But the silver lining for the hemp and CBD industry is that at least 20% of consumers are using more CBD products as a direct result of COVID, according to a June study by Chicago-based Aclara Research, a firm that analyzes cannabis and CBD consumers and works in collaboration with Nielsen Global Connect. The study results were highlighted in a Hemp Industry Daily report produced in collaboration with Nielsen, “How to Navigate the Complicated World of CBD in Retail.”

The study highlights how current and new consumers will develop a proactive health-care regimen to manage their mental health, including how these behaviors may continue post-pandemic.

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